Swag, Swag, Swag!
During races, swag can be your best friend, and it can help you drum up more dollars. Things like
t-shirts, sunglasses, water bottles, and more can add revenue to your event because participants may want those takeaway souvenirs for a race well run.
You can also use swag to generate some buzz around your brand! Giveaways and awards like participant medals and prizes for first-, second-, and third-place finishers can be a huge add-on to an event. They motivate your participants and act as a token of awareness for your organization that they can take home and show off to their family and friends.
Don’t forget—sponsors are your best friends for making swag budget-friendly.
Globally, 85% of people who are given a promotional item will remember the advertiser that gave it to them.