Breaking Fundraising Records through Pivoting to Virtual
Communication, communication, communication!
Something to keep front of mind when making the pivot to online/virtual is that your donors are having to make the same adjustment(s) you are. A critical element is to ensure you're OVER communicating and giving them all pieces of information to empower their fundraising participation.
This organization did a fabulous job of conveying:
View their GiveSmart fundraising site here.
making online/virtual fun with a highly creative 'selfie scavenger hunt' for a chance to win an Amazon Echo Dot! There are many ways to create hype around your online/virtual event and this is a fantastic example of how you can go about it. It also encouraged donor participation and engagement.
leveraging Facebook to keep donors informed, engaged, and to keep the virtual event as much fun as a physical one! Just because there's no in-person event doesn't mean your can't embrace your theme! Here, for the "Roaring 2020's" theme, dressing up independently was still encouraged.
You can browse all their Facebook content here. (In fact, we recommend it-there's so many great examples there!)
Facebook is also a great way to share exciting video content.
This video is a wonderful example of ensuring donors know what is happening with the event as things evolve. In addition, it serves as a reminder of the mission of your organization and why the support of your donors matters now more than ever.
View this video for an example of keeping the theme alive! Here, this organization informs donors of how to participate, and is just good old fashioned fun!!!
Driving traffic to your online fundraising campaign! Ensuring that on your own website and on social media you're driving traffic to your fundraising campaign.
Having your auction site be the permanent "link in bio" is another great way to direct your social media traffic to the site.