Breaking Fundraising Records through Pivoting to Virtual
pivoting to a virtual event in a short timeframe. They were able to still have an event while running it on live stream and having several fundraising components to end up netting the same amount as they would have live. Creating an experience through social media and expanding their networks beyond the local community allowed Community Sailing of Colorado to bring in new donors from areas outside of Colorado. A pivotal fundraising element of their live event is Heads or Tails and this was a fun way to incorporate the same game but with videos and social media. It actually raised MORE than it usually did live.
View their GiveSmart fundraising site here.
Fantastic use of video on home page
By utilizing Facebook Live, CSC was able to engage donors and supporters throughout the live event and they even ran a live appeal that surpassed their goal.
What is it? Heads or tails is a fundraising game of chance where participants pay to play and then compete to guess whether a coin flip will result in heads (put hands on head) or tails (put hands on tail). This keeps going until one person remains standing. The winner gets a big prize. The prize can be a percentage of the proceeds or a unique prize that was donated. The cost to play and the prize is up to your organization.
How did they play it? By selling access to the game as instant items, they were able to involve people all over the country and ended up getting more players than they would normally get in a live event. This increased their amount raised even more so. The players each were sent a Google document to fill out their heads or tails guesses and each day leading up to the gala there was a coin flip. If you got it right you were still in the game and if you got it wrong you were eliminated. These videos were all from celebrities in their world and are actually quite hilarious. With this method, and having the campaign run for several days, you can also have people who sign up multiple times.
Pricing is totally up to you and depends on your donor base. Typically, we see pricing around $20-25.