Stronger donor relationships resulted in increased online giving.
These particular donations were not tied to an item. Instead, RMHC got creative and used GiveSmart more and more.
For one, they added mission ties to dollar amounts. For example, how much each load of laundry costs or each evening’s dinner cost for the House. This additional information inspired donations, and the mission ties were based on past supporter trends and involvement. If people gave $500 to offset laundry instead of a $500 general gift, that MEANS something.
For two, RMHC Central Ohio staff added a competition element to some of their events to increase online donations. With their recent, successful golf outing, they pitted course against course for who could raise the most, just in general event donations. This peer-to-peer element helped bring more donors into the event, too.
GiveSmart made the setup of these strategies, and others, easy, and staff were well informed on and able to access reporting at every turn. The setup and backend make revenue growth possible.